Successful SAM registration requires specific POC details to maintain compliance. The Primary Entity Administrator manages user permissions and verifies data accuracy before renewals. Government POCs must be U.S.-based and available during federal business hours (8AM-6PM ET), while Technical POCs need documented cybersecurity expertise and current contact information. Organizations should designate alternate POCs to guarantee uninterrupted operations and reduce operational risks. Proper documentation of DUNS numbers and tax IDs supports ongoing federal procurement eligibility.
Primary Entity Administrator Responsibilities in SAM.gov

Every Primary Entity Administrator shoulders significant responsibilities for maintaining an organization’s presence in SAM.gov. This role serves as the cornerstone of entity registration management, guaranteeing the organization remains compliant with federal requirements.
Primary Entity Administrators serve as essential guardians of SAM.gov compliance, anchoring an organization’s federal registration integrity.
The Administrator manages user permissions by granting appropriate access levels to team members working with the SAM profile. They must process notarized authorization letters when appointing new administrators and maintain documentation for audit purposes.
Regular maintenance duties include verifying data accuracy before annual renewals, updating UEI information across federal platforms, and addressing any discrepancies flagged in the system. Administrators must monitor SAM.gov notifications for upcoming deadlines and policy changes that could affect registration status.
Following the step-by-step instructions provided in comprehensive guides will ensure Primary Entity Administrators meet all federal requirements for successful registration and renewal.
Additionally, these individuals coordinate with agency officials when higher-level administrative changes occur and guarantee all supporting documentation, including DUNS numbers and tax IDs, remains current and compliant.
Core Government and Technical Point of Contact Requirements

Two essential points of contact (POCs) are required for complete SAM.gov registration: the Government POC and the Technical POC.
These roles guarantee proper government communication channels and compliance with federal procurement standards.
The Government POC must be a U.S.-based individual with a verifiable legal name and official government contact details. This person must remain accessible during federal business hours (8 AM–6 PM ET) and may need to provide notarized documentation to verify their identity. Your local APEX Accelerator can provide free assistance with completing the SAM registration process correctly.
Technical POCs must document their expertise in relevant areas, particularly cybersecurity frameworks such as NIST SP 800-171 and CMMC 2.0. They must maintain current contact information and system access privileges while assuring all information is updated within 30 days of any personnel changes. Nonprofit organizations must be especially diligent with profile updates to ensure continued access to federal funding opportunities.
For defense contracts, Technical POCs have additional responsibilities, including coordination with DoD Small Business Offices and maintaining appropriate channels for classified communications.
Strategic Designation of Alternate POC Roles for Compliance

While maintaining primary Government and Technical POCs is essential, organizations should strategically designate alternate points of contact to guarantee continuous compliance with federal regulations.
These alternates guarantee operational continuity during staff turnover and support effective communication with federal agencies.
Alternate role specialization offers several key advantages in compliance risk management:
- Provides backup contacts for uninterrupted business operations
- Enables designation based on specific expertise in electronic or government business
- Supports organizational adaptability through flexible role assignments
- Enhances institutional knowledge retention during personnel changes
- Reduces operational risks associated with registration lapses
Entity Administrators should utilize SAM system tools to manage these alternate POCs efficiently.
By implementing a hierarchical approach to role designation, organizations can maintain clear lines of responsibility while guaranteeing all regulatory requirements are met.
This strategic approach to alternate POC management considerably reduces compliance risks while strengthening organizational resilience.
POCs must be affiliated with the organization directly rather than with third-party providers to maintain SAM registration validity and avoid potential compliance issues.
Regular updates of POC information are critical to ensure eligibility criteria remain current during grant review processes.
After updating POC details, be sure to verify changes in the system summary to confirm the information has been accurately recorded.
Frequently Asked Questions
Can POCS Share Login Credentials Across Multiple Entity Registrations?
While SAM permits managing multiple entities under one account, sharing login credentials between POCs is not recommended due to security risks.
Each entity requires distinct management regarding updates and compliance requirements.
POC security best practices include maintaining separate, secure login credentials for each authorized user. Credential sharing can compromise account security and violate proper entity management protocols.
Organizations should implement secure login management procedures to protect sensitive registration information and maintain compliance with SAM requirements.
How Do POC Changes Affect Pending Federal Contract Applications?
POC changes during pending federal contract applications often cause contract delays as agencies must verify new authorized representatives.
When an entity updates POCs, the system triggers POC notifications to both old and new contacts, which can extend application processing times.
Government contracting officers must confirm new POC credentials before proceeding, particularly for high-value or sensitive contracts.
Organizations should maintain current POC information and notify contracting officers directly when changes occur to minimize disruptions.
Are International Phone Numbers Accepted for POC Contact Information?
Yes, international phone numbers are accepted for Points of Contact (POC) in SAM registration.
International contacts must format numbers as “00 + country code + phone digits” with a hyphen after the country code (e.g., 00967-4123489000).
Phone verification requires consistent formatting across DUNS, NCAGE, and SAM submissions.
Mobile numbers are preferred for SMS authentication.
All international phone numbers must be entered without spaces to guarantee proper system recognition and processing.
What Happens if My EBIZ POC Becomes Unreachable During Renewal?
When an eBiz POC becomes unreachable during renewal, organizations face significant renewal process implications. Communication with SAM services is disrupted, potentially causing registration lapses.
Companies should implement ebiz communication strategies in advance, including:
- Designating alternative contacts
- Regularly updating contact information in SAM
- Establishing clear internal procedures for eBiz POC changes
If this situation occurs, contacting the Federal Service Desk promptly can help resolve access issues and prevent contract eligibility problems.
Can a Single Individual Serve as All Required POCS?
Yes, one person can serve as all required POCs in the SAM system.
The system allows for consolidation of POC responsibilities under a single individual, including Electronic Business, Government Business, and Past Performance roles. This streamlines communication but creates potential continuity risks if that person becomes unavailable.
The Entity Administrator can manage all these roles, though only one EBiz POC exists per UEI registration.